Get to know our speakers, who have submitted bios, alphabetically by last name.
 | Jay Berkowitz, CEO of TenGoldenRules.com
Jay Berkowitz is a seasoned marketing professional with over twenty years of business experience. He has managed marketing departments for Fortune 500 brands: McDonald's and Coca-Cola, and has developed traditional and direct marketing programs for AT&T, Sprint and eDiets.com.
Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies drive more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Search Engine Optimization, Landing Pages and Conversion Strategies, Reputation Management, Search Optimized Public Relations, Affiliate Marketing and Web 2.0 strategies. Tengoldenrules.com clients include: online retail network ExtremeHallowen.com, BlueStarJets.com, Kaplan University, Date.com and 1-800-Pet-Meds.
Mr. Berkowitz is a Founding Board Member of the South Florida Interactive Marketing Association, the co-Chairman of the SEMPO Research Committee the Past President of the American Marketing Association South Florida, and a past Board Member of the Toronto International Film Festival.
He is a keynote presenter at conferences and events such as Ad-Tech, Affiliate Summit, The Direct Marketing Association, The Association of Internet Marketing and Sales, The US Department of Commerce, The Association of Women in Communications, The Global Benchmarking Council and the CEO Executive Forum. Mr. Berkowitz is the host of the popular Ten Golden Rules of Internet Marketing Podcast, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of two SOFIE Award nominations. |
 | Tobe Goldfinger, President of JDT Technologies
Tobe Goldfinger is the founder and president of JDT Technologies, an Ecommerce, Ebusiness, & eBay Solutions firm and eBay Certified Solution Provider. Tobe is a senior-level consultant, with more than 25 years experience in the field of software development.
A creative problem solver, she has a keen ability to see the big picture and integrate new technology into existing environments. She is often called upon to review business processes, help streamline workflows and translate business requirements into robust, industrial-strength software application designs. A former college lecturer and author, Tobe is skilled in transmitting the benefit of her extensive experience to others and is a frequent contributor to a variety of user groups and conferences. |
 | Michael Lambert, CEO and Co-Founder of Merchant Advantage
Michael Lambert is CEO and Co-Founder of MerchantAdvantage with over 20 years of experience in the technology industry. He established MerchantAdvantage in 2005 to answer the need in the marketplace of creating applications designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication. This pioneering strategy allows small to mid-sized online merchants to take control of their ecommerce channels, marketing strategies and IT solutions without relying on expensive third-party advisory-based solutions.
Previous to creating MerchantAdvantage, Michael was CEO of a custom software development and hosting firm, creating numerous e-commerce websites and related software and services for the company’s 3500 small to mid-sized businesses. Michael has been the guest or keynote speaker at many venues such as the "Asian America Hotel Owners Association" and the "Minority and Women owned business Empowerment conference". |
 | Debbie Levitt, CEO of As Was
In April 1995, Debbie Levitt founded As Was, a website design and business consulting firm that became eBay's first Certified Service Provider in 2004. As Was offers services for online sellers including branding, design, and personalized sales and marketing strategies. Consulting for eBay sellers has been the core As Was specialty since 2001. The average As Was client sees an eBay sales increase of 15% within weeks of working with As Was, and then continues growing.
Debbie is eBay's first Certified Consultant and the first Education Specialist Trained by eBay. Her recognized expertise as well as her approach to online branding, marketing, and strategy are redefining the model of what are "good" eBay listings, eBay Stores, or websites. |
 | David Yaskulka, President, Blueberry Consulting
After nearly 20 years as CMO for PR and ad agencies and top nonprofits, David and his wife started Blueberry Boutique as a part-time home-based eBay business in 2002. Modest plans aside, Blueberry became eBay’s largest shirt and tie seller. Featured in 12 books, including Internet Riches and Secrets of the eBay Millionaires, David was called "likely eBay's best all-around seller" by AuctionBytes publisher Ina Steiner. Blueberry Boutique was acquired by an online jeweler in 2006.
As President of Blueberry Consulting, he serves as VP Product Marketing for Kompolt online agency, Marketing Chair for the Professional eBay Sellers Alliance, advisor to Wall Street firms on eCommerce trends, and as marketing consultant for eBay Giving Works and MissionFish. |
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