Get to know our speakers, who have submitted bios, alphabetically by last name.
 | Jay Berkowitz, CEO of TenGoldenRules.com
Jay Berkowitz is a seasoned marketing professional with over twenty years of business experience. He has managed marketing departments for Fortune 500 brands: McDonald's and Coca-Cola, and has developed traditional and direct marketing programs for AT&T, Sprint and eDiets.com.
Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, a strategic marketing consulting business based in Boca Raton, Florida. Ten Golden Rules helps companies drive more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Search Engine Optimization, Landing Pages and Conversion Strategies, Reputation Management, Search Optimized Public Relations, Affiliate Marketing and Web 2.0 strategies. Tengoldenrules.com clients include: online retail network ExtremeHallowen.com, BlueStarJets.com, Kaplan University, Date.com and 1-800-Pet-Meds.
Mr. Berkowitz is a Founding Board Member of the South Florida Interactive Marketing Association, the co-Chairman of the SEMPO Research Committee the Past President of the American Marketing Association South Florida, and a past Board Member of the Toronto International Film Festival.
He is a keynote presenter at conferences and events such as Ad-Tech, Affiliate Summit, The Direct Marketing Association, The Association of Internet Marketing and Sales, The US Department of Commerce, The Association of Women in Communications, The Global Benchmarking Council and the CEO Executive Forum. Mr. Berkowitz is the host of the popular Ten Golden Rules of Internet Marketing Podcast, the Gold Medal winner at the Association of Women in Communications PR Olympics and the recipient of two SOFIE Award nominations. |
 | Marcia Cooper, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant
Harvey Levine, eBay Education Specialist, PowerSeller, and Trading Assistant
Marcia Cooper and partner Harvey Levine are eBay Buyers, Gold PowerSellers, and Trading Assistants working together for 6 years. Their motto is "we practice what we preach!" as Powersellers with 100% Positive Feedback. Two of the first Education Specialists trained by eBay, they teach around the country in various colleges and organizations and have achieved one of the top five-star U.S. ratings as Education Specialists Trained by eBay and Certified eBay Business Consultant. They also create custom programs to eBay your business, seminars for groups and organizations and help on fund raising efforts.
Marcia and Harvey have been widely featured in the media; ABC-TV Eyewitness News, NY, Time Warner Channel 10, NY1, and prestigious business journals and news magazines such as The Wall Street Journal, Forbes, Business Week, Entrepreneur Magazine, Suburbanite Newspaper, The Record Newspaper, Bergen News and the Fort Lee Chamber of Commerce. They have been honored by being named Instructors of the Week by PowerU. |
 | Rob Cowie, President, Worldwide Brands
Robin Cowie has made his reputation in both the business and entertainment industries, as a highly talented business development and marketing specialist, and a gifted television and film producer. Robin is the President of Worldwide Brands, the Internet's leading source of information on Product Sourcing for Home-Based E-Biz. He is the co-creator and host of Product Sourcing Radio, a regular featured speaker at eBay's annual Live National Convention, and the co-author of eBay Performance! Selling Success with Market Research & Product Sourcing. |
 | Laura Della Torre, Sr. Manager, Seller Tools at eBay, Inc.
Laura Della Torre built the eBay Certified Provider Program in 2004 to help pair the right eBay sellers with the right solutions that optimize and grow their business. The program qualifies third party companies with demonstrated expertise and experience in growing eBay seller businesses, and provides sellers the tools to locate them. She has been leading the program ever since, and is now considered the expert on third party software and services for the auction industry.
Prior to her tenure at eBay, she led developer channel programs at both Apple and Philips. With her roots as an entrepreneur in running her own design firm and Mary Kay business, her first hand experience of the opportunities and challenges of building a business have been instrumental in understanding and assisting eBay sellers. |
Brian Gibbs, President of Refund Retriever
Seeing a need for a reliable and secure answer to carrier guarantee recoveries, Refund Retriever was started by Brian two years ago. He has an undergraduate degree in Biomedical Sciences from Texas A & M University, as well as a Master's degree in Business Administration and a Juris Doctorate - both from the University of Houston. This is his second startup company and is dedicated to improving your profits and making carriers keep their guarantees. |
 | Tobe Goldfinger, President of JDT Technologies
Tobe Goldfinger is the founder and president of JDT Technologies, an Ecommerce, Ebusiness, & eBay Solutions firm and eBay Certified Solution Provider. Tobe is a senior-level consultant, with more than 25 years experience in the field of software development.
A creative problem solver, she has a keen ability to see the big picture and integrate new technology into existing environments. She is often called upon to review business processes, help streamline workflows and translate business requirements into robust, industrial-strength software application designs. A former college lecturer and author, Tobe is skilled in transmitting the benefit of her extensive experience to others and is a frequent contributor to a variety of user groups and conferences. |
 | Jessica Hum, Online Marketing Analyst at Kyozou
Jessica Hum is a graphic designer and the Online Marketing Analyst for Toronto's Kyozou Inc. A graduate of the prestigious Architectural School at Ottawa's Carlton University, Jessica began her design career as an architect before expanding her portfolio to focus on and specialize in web-based design projects and corporate identity design. In 2007, Jessica joined the Kyozou team in order to take charge of their innovative SEM/SEO marketing campaigns. Jessica is a big reason why Kyozou's customers are able to achieve and maintain their competitive edge in the online marketplace. |
 | Michael Lambert, CEO and Co-Founder of Merchant Advantage
Michael Lambert is CEO and Co-Founder of MerchantAdvantage with over 20 years of experience in the technology industry. He established MerchantAdvantage in 2005 to answer the need in the marketplace of creating applications designed to thoroughly connect the online retailer to their marketplace partners in a seamless motion of communication. This pioneering strategy allows small to mid-sized online merchants to take control of their ecommerce channels, marketing strategies and IT solutions without relying on expensive third-party advisory-based solutions.
Previous to creating MerchantAdvantage, Michael was CEO of a custom software development and hosting firm, creating numerous e-commerce websites and related software and services for the company’s 3500 small to mid-sized businesses. Michael has been the guest or keynote speaker at many venues such as the "Asian America Hotel Owners Association" and the "Minority and Women owned business Empowerment conference". |
 | Max Leisten, Senior Product Manager at ChannelAdvisor
As Product Manager for ChannelAdvisor Marketplaces, Max is responsible for the future direction and development of online marketplaces and payment solutions, including eBay, Amazon, Overstock.com, PayPal, Cybersource and Google Checkout. Previously Max managed a business intelligence platform for Thomson Corporation (TOC) and consulted for Fortune 500 companies.
A German native and sleep-deprived father of new twins, Max received his undergraduate degree in Marketing and an MBA from the UNC Kenan-Flagler Business School. |
 | Debbie Levitt, CEO of As Was
In April 1995, Debbie Levitt founded As Was, a website design and business consulting firm that became eBay's first Certified Service Provider in 2004. As Was offers services for online sellers including branding, design, and personalized sales and marketing strategies. Consulting for eBay sellers has been the core As Was specialty since 2001. The average As Was client sees an eBay sales increase of 15% within weeks of working with As Was, and then continues growing.
Debbie is eBay's first Certified Consultant and the first Education Specialist Trained by eBay. Her recognized expertise as well as her approach to online branding, marketing, and strategy are redefining the model of what are "good" eBay listings, eBay Stores, or websites. |
 | Steve Nye, Research Education Specialist, HammerTap
Steve Nye, an eBay Certified Consultant, serves as HammerTap’s Research Education Specialist. Using HammerTap, Steve’s goal is to help sellers base their listing decisions on the foundation of research results, not guesswork. For the past two years, he has helped sellers discover the ins-and-outs of using research to build a more profitable business on eBay. Steve hosts monthly research webinars and eBay community workshops. |
 | Mary O'Brien, Partner and Chairperson at PPCSummit.com
Mary O'Brien teaches internet marketers how to save money and get better results with Pay Per Click advertising at PPC Summit workshops in the US, Canada and the UK. She has trained thousands of advertisers on how to effectively manage and optimize their internet marketing since 1999. Previously, she was a founding Partner at Telic Media and worked directly with advertisers on developing their search engine marketing campaigns. Before that, she was the Senior Director of Sales for Overture Services (Yahoo! Search Marketing). She was responsible for the sales and account management teams, working with and optimizing campaigns for many leading advertisers such as eBay, Amazon, Expedia etc. She began her tenure with Overture heading the training & organizational development team. |
 | Scott Pooler, CEO of All Business Auctions
Scott Pooler is a 10 year veteran of Internet sales and a 9 year member of eBay as a Powerseller in several categories. Scott has attended eBay University, is a Certified eBay Education Specialist and a Certified eBay Stores Designer. As a veteran of many years of online sales as a Powerseller, eBay Trading Assistant and Former Master Franchise representative of one of the largest eBay drop store chains in America, Scott has an intimate knowledge of the challenges which present themselves to companies and individuals who contemplate joining the e-commerce and online sales revolution. |
 | Lisa Sparks, Regional Development Director - South Florida, Constant Contact
Lisa is a marketing expert with nine years of experience developing and implementing
marketing communications solutions for small and medium sized businesses. A small business owner herself, Lisa uses her expertise to teach small organizations in South Florida how to use technology to maximize the power of relationship marketing.
She is experienced in providing guidance, instruction, and comprehensive planning advice for the development, growth, and expansion of new and existing businesses. In 2007, Lisa won the Florida State Star Award as the top small business analyst in Florida. |
 | Share Ware, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant
Sharon Ware is President of HCT Incorporated, and founder of Dandelion Consulting. One of only 29 Certified Business Consultants and Education Specialists Trained by eBay worldwide, Sharon is also a mentor in the ES program and a Power Seller. With a background as a computer analyst and support person for a Fortune 500 company, Sharon’s unique problem-solving abilities have been the catalyst that propelled HCT Incorporated and Dandelion Consulting’s growth to include four contract employees. Dandelion Consulting offers clients customized education for eBay, computer or photography, as well as specialized eBay Store set-ups and web design. |
 | David Yaskulka, President, Blueberry Consulting
After nearly 20 years as CMO for PR and ad agencies and top nonprofits, David and his wife started Blueberry Boutique as a part-time home-based eBay business in 2002. Modest plans aside, Blueberry became eBay’s largest shirt and tie seller. Featured in 12 books, including Internet Riches and Secrets of the eBay Millionaires, David was called "likely eBay's best all-around seller" by AuctionBytes publisher Ina Steiner. Blueberry Boutique was acquired by an online jeweler in 2006.
As President of Blueberry Consulting, he serves as VP Product Marketing for Kompolt online agency, Marketing Chair for the Professional eBay Sellers Alliance, advisor to Wall Street firms on eCommerce trends, and as marketing consultant for eBay Giving Works and MissionFish. |
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