Live Help skype: Register Now Click to register! Main Schedule in The General Session Room: Thursday 28 February 2008 8:00am Registration opens 9:00am - 9:15am Keynote: Taking Control of your Business' Future Debbie Levitt, CEO of As Was, and your hostess for the RocketPlace Spring 2008 9:15am - 10:30am Increase Sales and DSRs with Unique Branding and Better Communication Learn how to present your item and your company in ways that will make shoppers trust you more and want to buy while getting them to actually read and understand your policies. A buyer who read and understood your policies is less likely to leave a DSR that implies disappointment. Debbie Levitt, CEO of As Was 10:45am - 11:45am Optimize Your Exposure Learn how to use SEM/SEO to bring targeted buyers to your online doorstep. Jessica Hum, Online Marketing Analyst at Kyozou 11:45am - 12:15pm Custom Software Solutions Learn how software can be customized to make your online selling life easier and more efficient. Tobe Goldfinger, President of JDT Technologies 12:30pm - 1:30pm Lunch in The Banquet Room 1:45pm - 2:45pm Growing Your Business With eBay Certified Providers Learn which companies eBay recommends that eBay sellers work with. Laura Della Torre, Senior Manager, Seller Tools at eBay 3:00pm - 4:00pm Growing Your Business Without Growing Old: Automating, Expanding, and Scaling Like the Pro's Learn how ChannelAdvisor's online and sales management system can grow your business. Max Leisten, Senior Product Manager at ChannelAdvisor 4:15pm - 5:00pm Make Shipping Cheaper and Easier Learn how to get UPS, FedEx, and DHL to pay you when you ship with them, and how to make shipping faster and easier. Brian Gibbs, President of Refund Retriever Bodin Suttles, Endicia Product Specialist Friday 29 February 2008 8:00am - 9:00am Driving Repeat Business and Buyer Loyalty Learn how to attract buyers, keep them thinking about you, and get them to tell friends. Lisa Sparks, Regional Development Director - South Florida, Constant Contact Debbie Levitt, CEO of As Was presents Shop And Buzz software 9:15am - 10:15am eBay Research and Strategies for Maximum Profits Learn about specific eBay listing strategies that will save on fees and attract more shoppers as well as how eBay-related research can be used to make better-informed decisions about how and when to list. Debbie Levitt, CEO of As Was presents eBay strategies and EverySeller Research Steve Nye, Research Education Specialist, HammerTap 10:30am - 11:30am Hiring the Right Full-Time and Part-Time Staff Learn what qualities and skills to look for in part-time, full-time, and seasonal staff, and where to find these people. Eric Winegardner, Monster.com Marcia Cooper, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant Harvey Levine, eBay Education Specialist, PowerSeller, and Trading Assistant Sharon Ware, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant 11:30am - 12:00pm How to Stop Breaking the eBay Rules You Didn't Know You Were Breaking Learn how to stay out of trouble on eBay. Considering that some of your competitors might look through your listings to see what rules you're breaking and turn you in, it's important to be fully-compliant. The As Was Team 12:15pm - 1:15pm Lunch in The Banquet Room 1:30pm - 3:00pm Your Best eBay Store Learn the best ways to use your eBay Store including its many features, how pushing the limits on eBay Store design could pull shoppers in, and how your Store and items can be found more easily outside of eBay. Rich Lee, eBay Stores Marketing Iarla O'Halloran, Creative Director at As Was Steve Lindhorst, eBay Education Specialist (former eBay University instructor) 3:15pm - 3:45pm Cause Marketing and New Media to Grow Your Business Learn how eBay Giving Works charitable listings can bring buzz and fierce customer loyalty. David Yaskulka, President, Blueberry Consulting 3:45pm - 4:15pm Sourcing Product and Being the Product Source Learn how to find product lines from reliable sources. Are you a reliable product source? Learn how to get in front of online sellers. Rob Cowie, President, Worldwide Brands Saturday 1 March 2008 8:00am - 8:45am Exciting Your Shoppers With Great Item Photos Learn how to take better product photos, and how to give them that "floating" effect or make them unique. Sharon Ware, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant Eric Majeran, Senior Sales Manager at Vertus presenting Bling! It 8:45am - 9:15am eBay Sales and Consignment: Marketing Opportunities for Your Present Business Model Learn the pros and cons of eBay consignment sales, and how this may be an exciting and profitable addition to your present retail or wholesale business. Scott Pooler, CEO of All Business Auctions Marcia Cooper, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant Harvey Levine, eBay Education Specialist, PowerSeller, and Trading Assistant Sharon Ware, Business Consultant, Certified eBay Education Specialist, PowerSeller, and Trading Assistant 9:30am - 11:00am Turn Traffic Into Cash Learn how to grab shoppers and make money by leading them to your eBay items and/or ecommerce website. Learn the ins and outs of eBay's Affiliate Program, blogging, shopping comparison websites, and pay-per-click advertising. Brent Leary, Co-Founder and Partner of CRM Essentials LLC Michael Lambert, CEO and Co-Founder of Merchant Advantage Debbie Levitt, CEO of As Was presents eBay's Affiliate Program 11:15am - 12:15pm Closing Keynote from Jay Berkowitz, CEO of Ten Golden Rules Jay Berkowitz is a small business internet consultant with more than 20 years of marketing experience. He has been behind the marketing for Fortune 500 brands McDonald's and Coca-Cola, developed online and offline strategies for AT&T and Sprint, and managed the marketing department for leading health and fitness website eDiets.com. 12:30pm - 1:30pm Lunch in The Banquet Room You can leave after that if you want, but I think I'd like to go ride Soarin' at EPCOT. :)

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